Local Lead Generation for Service Businesses

We make your phone ring with the right people.

Sterling Calls drives qualified calls and booked appointments to local service businesses. You focus on the work. We fill the pipeline.

Book a Free Strategy Call

A full lead engine — not just one channel

Every market is different. We build a custom mix of channels to drive qualified inquiries to your business.

Google Local Ads
Community Presence
24/7 Call Coverage
Monthly Reporting

You pay for qualified leads. Not a monthly retainer.

01

Strategy call

15 minutes. We learn your market and tell you exactly what we'd do and what it costs. Free.

02

We build your engine

Custom ad campaigns, landing pages, and call coverage — tuned to your geography and vertical.

03

Leads start flowing

Qualified calls, form fills, and booked appointments land on your phone and calendar. No retainer. You close.

Built for businesses where the phone matters most

⚖️

Legal Practices

Intake calls that become signed cases.

🏥

Healthcare

Patients searching for the right provider.

🏡

Senior Care

Families making urgent, emotional decisions.

🏠

Home Services

Homeowners with a to-do list and no time.

🩺

Medical Practices

New patients looking for availability.

🏪

Treatment Centers

People reaching out at critical moments.

We work with regulated industries. Privacy and compliance are built into everything we do.

Who's Behind This
Russell Miller

This isn't my first time driving calls to local businesses.

I'm Russell Miller. I spent four years at RepairPal — the country's largest auto repair marketplace — leading product and marketing. During my time there, the company doubled in traffic, doubled in revenue, and was ultimately acquired by Yelp for $80 million.

Before that, I ran growth at YourMechanic, driving hundreds of qualified calls per month to local mechanics before the company was acquired by Wrench.

Now I apply that same playbook to individual local businesses. Same strategies that worked at scale — pointed at your phone, your calendar, your bottom line.

15+ Years
Local Services
Operator-Led
Not Outsourced
San Francisco
Based In

Let's see if Sterling Calls is right for your business.

15 minutes. We'll tell you exactly how we'd drive qualified leads to your business — and what it costs.

Book a Free Strategy Call